Coordinating marketing and Distribution
Coordinated marketing strategies can elevate the visibility of our region’s seafare products and help grow a vibrant customer base.
Better communication between values-aligned partners can create shared distribution opportunities that allow for more efficient and consistent delivery, backhaul opportunities, and increased sales.
5-year Goal
Create a collaborative marketing and shared distribution system for the Oregon Coast. We are beginning to execute these strategies.
Activities
Continue to build and grow the marketing and distribution working group and launch a shared distribution pilot.
Evaluate collaborative marketing opportunities and develop a cohesive implementation strategy. Create a sustainable distribution plan to support these marketing and sales efforts.
Develop a proposal for a dedicated dispatch lead or “benevolent broker” that can serve all partners efficiently.
Secure funding for the dedicated dispatcher or broker to coordinate and champion regional sales.